Cîroc Honey Melon
Art Direction | Branding | Packaging | Retail
From end-to-end, Cîroc Honey Melon exemplifies product innovation & category disruption through a simple willingness of being bold. Highlighted across all touchpoints, Cîroc’s latest Limited Edition challenges the expected. The flavor profile is daring, the bottle design is provocative, the campaign strategy challenged the norm, & the execution was a clash of cultures, through confidence and beauty. All of which coming together to sell more than a mere product, but a stance on disrupting the ordinary.
Art Direction | Branding | Packaging | Retail
From end-to-end, Cîroc Honey Melon exemplifies product innovation & category disruption through a simple willingness of being bold. Highlighted across all touchpoints, Cîroc’s latest Limited Edition challenges the expected. The flavor profile is daring, the bottle design is provocative, the campaign strategy challenged the norm, & the execution was a clash of cultures, through confidence and beauty. All of which coming together to sell more than a mere product, but a stance on disrupting the ordinary.
Eau de Rochas Citron Soleil
Art Direction | Branding | Packaging
Created in 1970, Eau de Rochas has a long history and is still perceived today as one of the most iconic fragrances from the famous French fashion house. Drawing inspiration from the brand's Mediterranean sun roots, the Rochas team asked to revive and modernize the brand by creating a new summer-inspired scent, building on the iconicity and timelessness of the already established fragrance.
Art Direction | Branding | Packaging
Created in 1970, Eau de Rochas has a long history and is still perceived today as one of the most iconic fragrances from the famous French fashion house. Drawing inspiration from the brand's Mediterranean sun roots, the Rochas team asked to revive and modernize the brand by creating a new summer-inspired scent, building on the iconicity and timelessness of the already established fragrance.
Secousse
Art Direction | Branding Concept
Secousse Records is an independent record label releasing cutting edge dance music from some of the best NYC based artists.
Art Direction | Branding Concept
Secousse Records is an independent record label releasing cutting edge dance music from some of the best NYC based artists.
Cîroc Vodka Spritz
Art Direction | Branding | Packaging | Retail
Inspired by the world of fashion and built on its own reputation as an icon of modern luxury, these new products allow the brand to move to a new level in the industry. By creating each cans, their packaging and the global campaign, I’ve participated in the new launch of Cîroc Vodka Spritz by pushing limits and redefine the RTD’s segment.
Art Direction | Branding | Packaging | Retail
Inspired by the world of fashion and built on its own reputation as an icon of modern luxury, these new products allow the brand to move to a new level in the industry. By creating each cans, their packaging and the global campaign, I’ve participated in the new launch of Cîroc Vodka Spritz by pushing limits and redefine the RTD’s segment.
Décloisonnement
Art Direction | Editorial
By compartmentalizing information, the aim of the graphic system is to unleash creativity. The margin becomes the only information area, the objective being to devote as much space as possible to the performance on the poster.
Art Direction | Editorial
By compartmentalizing information, the aim of the graphic system is to unleash creativity. The margin becomes the only information area, the objective being to devote as much space as possible to the performance on the poster.
DeLeón
Art Direction | Rebranding | Packaging | Retail
Communicating occasion is vital for a tequila brand with the modern consumer and our goal was to highlight three brand pillars through a campaign: the brand’s original Harlem grit, a confident attitude of luxury, and a suave Latin feel.
- Full case study coming soon -
Cîroc Passion
Art Direction | Packaging
Passion is far more than a flavor; it’s an emotion of the highest value that commands cultural waves, creative breakthroughs, and inspires generations courageous enough to open their eyes.
Kahve
Art Directon | Branding concept | Packaging
Kahve brings back the unique and magical creation of Turkish coffee and introduces 3 different RTD coffees. The approach of the project was made around a reflection between the traditional and the culture of new generations.
Thesis
Editorial | Redaction
I have dedicated my thesis to this beating heart of the counterculture, so rich, whether through the art it possesses, the open mind or the impact it has on younger generations like mine.
Cîroc Summer Citrus
Art Direction | Branding | Packaging
Cîroc Summer Citrus is the ultimate summer flavor blending the best Citrus flavors in a unique design bottle.
