Cîroc Honey Melon
Art Direction | Branding | Packaging | Advertising | Retail
From end-to-end, Cîroc Honey Melon exemplifies product innovation & category disruption through a simple willingness of being bold. Highlighted across all touchpoints, Cîroc’s latest Limited Edition challenges the expected. The flavor profile is daring, the bottle design is provocative, the campaign strategy challenged the norm, & the execution was a clash of cultures, through confidence and beauty. All of which coming together to sell more than a mere product, but a stance on disrupting the ordinary.