Since its launch, Cîroc has continuously been an innovator in the premium vodka category with its unique liquid made from fine French grapes, as well as its approach to flavor exploration.

By creating each cans, their packaging and the global campaign, I’ve participated in the new launch of Cîroc by pushing the limits and redefine the RTDs segment. Taking inspiration from the fashion world and leveraging its own reputation as an icon of modern luxury, this new products are putting the brand to the next level in the industry.