Eau de Rochas Citron Soleil
Art Direction | Branding | Packaging
Created in 1970, Eau de Rochas has a long history and is still perceived today as one of the most iconic fragrances from the famous French fashion house. Drawing inspiration from the brand's Mediterranean sun roots, the Rochas team asked to revive and modernize the brand by creating a new summer-inspired scent, building on the iconicity and timelessness of the already established fragrance.








