Art Direction/ FFSurf

Created in the early 60’s on the French Atlantic coast, the Surf Federation launched a challenge to reinvent its identity. Although the request was to keep the wave, the emblematic image of the current logo, I worked around the monogram «S» to combine it with the movement of the waves. The challenge was to inject a wind of modernity while highlighting the surfing culture, in order to create an identity that would last over time

© 2022 - Pierre-Antoine Cossard