Secousse

Art Direction | Branding Concept

Secousse Records is an independent record label releasing cutting edge dance music from some of the best NYC based artists.

- Full case study coming soon -

Cîroc Vodka Spritz

Art Direction | Branding | Packaging | Retail

Inspired by the world of fashion and built on its own reputation as an icon of modern luxury, these new products allow the brand to move to a new level in the industry. By creating each cans, their packaging and the global campaign, I’ve participated in the new launch of Cîroc Vodka Spritz by pushing limits and redefine the RTD’s segment.

Décloisonnement

Art Direction | Editorial

By compartmentalizing information, the aim of the graphic system is to unleash creativity. The margin becomes the only information area, the objective being to devote as much space as possible to the performance on the poster.

DeLeón

Art Direction | Rebranding | Packaging | Retail

Communicating occasion is vital for a tequila brand with the modern consumer and our goal was to highlight three brand pillars through a campaign: the brand’s original Harlem grit, a confident attitude of luxury, and a suave Latin feel.

- Full case study coming soon -

Cîroc Passion

Art Direction | Packaging

Passion is far more than a flavor; it’s an emotion of the highest value that commands cultural waves, creative breakthroughs, and inspires generations courageous enough to open their eyes.

Kahve

Art Directon | Branding concept | Packaging

Kahve brings back the unique and magical creation of Turkish coffee and introduces 3 different RTD coffees. The approach of the project was made around a reflection between the traditional and the culture of new generations.

Thesis

Editorial | Redaction

I have dedicated my thesis to this beating heart of the counterculture, so rich, whether through the art it possesses, the open mind or the impact it has on younger generations like mine.

Cîroc Summer Citrus

Art Direction | Branding | Packaging

Cîroc Summer Citrus is the ultimate summer flavor blending the best Citrus flavors in a unique design bottle.