Cîroc Honey Melon
Art Direction | Branding | Packaging | Advertising | Retail
From end-to-end, Cîroc Honey Melon exemplifies product innovation & category disruption through a simple willingness of being bold. Highlighted across all touchpoints, Cîroc’s latest Limited Edition challenges the expected. The flavor profile is daring, the bottle design is provocative, the campaign strategy challenged the norm, & the execution was a clash of cultures, through confidence and beauty. All of which coming together to sell more than a mere product, but a stance on disrupting the ordinary.
Art Direction | Branding | Packaging | Advertising | Retail
From end-to-end, Cîroc Honey Melon exemplifies product innovation & category disruption through a simple willingness of being bold. Highlighted across all touchpoints, Cîroc’s latest Limited Edition challenges the expected. The flavor profile is daring, the bottle design is provocative, the campaign strategy challenged the norm, & the execution was a clash of cultures, through confidence and beauty. All of which coming together to sell more than a mere product, but a stance on disrupting the ordinary.
Secousse
Art Direction | Branding Concept
Secousse Records is an independent record label releasing cutting edge dance music from some of the best NYC based artists.
Art Direction | Branding Concept
Secousse Records is an independent record label releasing cutting edge dance music from some of the best NYC based artists.
Eau de Rochas Citron Soleil
Art Direction | Branding | Packaging
Created in 1970, Eau de Rochas has a long history and is still perceived today as one of the most iconic fragrances from the famous French fashion house. Drawing inspiration from the brand's Mediterranean sun roots, the Rochas team asked to revive and modernize the brand by creating a new summer-inspired scent, building on the iconicity and timelessness of the already established fragrance.
Art Direction | Branding | Packaging
Created in 1970, Eau de Rochas has a long history and is still perceived today as one of the most iconic fragrances from the famous French fashion house. Drawing inspiration from the brand's Mediterranean sun roots, the Rochas team asked to revive and modernize the brand by creating a new summer-inspired scent, building on the iconicity and timelessness of the already established fragrance.
Cîroc Vodka Spritz
Art Direction | Branding | Packaging | Advertising | Retail
Inspired by the world of fashion and built on its own reputation as an icon of modern luxury, these new products allow the brand to move to a new level in the industry. By creating each cans, their packaging and the global campaign, I’ve participated in the new launch of Cîroc Vodka Spritz by pushing limits and redefine the RTD’s segment.
Art Direction | Branding | Packaging | Advertising | Retail
Inspired by the world of fashion and built on its own reputation as an icon of modern luxury, these new products allow the brand to move to a new level in the industry. By creating each cans, their packaging and the global campaign, I’ve participated in the new launch of Cîroc Vodka Spritz by pushing limits and redefine the RTD’s segment.
Décloisonnement
Art Direction | Editorial
In the space of ten years, Carré-Colonnes has become one of France’s most popular national stages, with a strong emphasis on innovation and creativity.
Art Direction | Editorial
In the space of ten years, Carré-Colonnes has become one of France’s most popular national stages, with a strong emphasis on innovation and creativity.
D’aucy
Art Direction | Branding concept | Packaging
The exercise consisted in rethinking the label can. While today all cans work with a single label, I thought about the different possibilities offered by this surface. By adding a second label, the idea was to give the packaging a new look while maintaining a strong and effective visual impact.
- Full case study on The Dieline -
Thesis
Editorial | Redaction
I have dedicated my thesis to this beating heart of the counterculture, so rich, whether through the art it possesses, the open mind or the impact it has on younger generations like mine.
Cîroc Summer Citrus
Art Direction | Branding | Packaging
Cîroc Summer Citrus is the ultimate summer flavor blending the best Citrus flavors in a unique design bottle.
